Google Ads works with an auction Special Database model. The more advertisers there are, the more the price is pushed up. Simply a matter of supply and demand. Starting a branded search campaign makes it more expensive for competitors to Special Database advertise on your company name. So you make it less attractive for them to advertise on your company name (and that is still often done!). This is reason enough to start with a branded search ad. The last thing you want is for your competitor to be above you on the SERP when your target audience Special Database searches for your business. As a result, you lose super-relevant visitors to your website.
There is only one correct answer to the Special Database keyword and that is your website. So give that answer to your target audience! Advantage 5. Relatively little attention to it In contrast to commercial campaigns, you have Special Database relatively little to worry about optimizing a branded campaign. The costs are low and your goal is not commercial. Depending on the search volume, you can usually easily check the statistics once a month and adjust certain ads and settings without spending a lot of time. Note: in the beginning always check a few Special Database extra times whether everything is set correctly.
For example, it would be a shame if you Special Database target the wrong region, type a zero too much on your budget, or didn't rule out irrelevant targeting options. The disadvantages of advertising on your company name Advertising Special Database on your company name also has some disadvantages, which are the following. Disadvantage 1. Advertising on your company name costs money Well, advertising costs money. Also on your company name. As mentioned above, most branded keywords are relatively cheap and you pay little. There are of Special Database course exceptions and then the costs per click can still be high. If the search volume is also high, a branded campaign can be quite expensive.