. Keyword and competition research
A successful SEO strategy is built around detailed research into how your target online audience is searching for the product or service you offer. We will conduct detailed research you’re your target markets, considering all types of phrases including generic, topic-led, head terms, long tail and location based searches. We’ll pull all of these relevant phrases into a phrase map – it’s our guide to your online potential.
2. Benchmarking and strategy
How are you able to plan where you want to get to if first you don’t have a baseline for where you are right now? Our benchmarking process will benchmark the current level of SEO compliance of your current site. Conducted manually by an SEO professional, this process will create a ‘RAG’ view of your current setup. From here, a strategy will be developed that will lead to a series of ongoing improvements to be conducted over the course of the SEO campaign.
3. Content generation
When it comes to achieving top rankings in search engine results, content is key. This means to be successful online, websites need to contain current, useful information including services, regular updates, and blog posts.
Your online content needs to be helpful to your prospective customers, it must factor in the user’s intent and be relevant to your business.
4. Authority
To ensure your website is authoritative in its field is vital, you must build links to and from other high authority sources. Getting the wrong links to your website can be detrimental to results. Building a strong network of links are a key part of ranking top for any target search phrases. We can help you create fantastic content, that can be used to build your backlink profile. Whether you want to target local blogs and directories, or international news sites, we will build a custom outreach strategy and help you build links.
5. Technical optimization
There are also several technical elements of a website that need to be right. Our technical team will audit and the source code that Google sees. We examine your page speed, crawlability, and many more technical factors, and make incremental improvements over time.
6. Measure and improve
Optimizing a website for search engines takes time, however, we believe in being accountable to our customers throughout the entire SEO process. Looking at and reviewing the data via monthly reports will allow you to track and measure progress.
We provide every one of our clients with detailed monthly reports. Your monthly report from your account manager will allow you to see key KPIs that matter to you. For example:
the search phrases used to discover your website, and the rankings of search phrases;
historical tracking to see ranking improvements over time;
the most popular pages people visit and the route users take while visiting the website;
audience type and where your site visitors are based;
and most importantly – conversion data and how your organic traffic is adding to your bottom line.
We use this data to work collaboratively with your business, so we can visualize your priorities and form strategies that help you reach your goals
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